Sporting Goods Fishing Gear Fishing Lures Fishing Lure

For decades Berkley has pushed the efficacy and catch rate of our Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel.